451 Research: Leveraging the Value of Third-Party Data

Business Impact Brief


From Sunk Cost to Competitive Advantage:

Leveraging the Value of Third-Party Data

Organizations have diminishing tolerance for IT investments that provide a low or difficult-to-determine return on investment. This emphasis on ROI means organizations have reason to reevaluate the business impact of purchased third-party or externally sourced datasets. For many organizations, these purchased datasets are underutilized, meaning that data often loses its relevancy and freshness before it can provide insight.




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